Vertically Arched Lettering?

ESPN.com's "Uni-Watch" is admittedly one of the odder sports related columns on the internet, but they had an interesting blurb about Georgia Tech uniforms a couple of days ago in their discussion of teams that still go through the effort to have each letter custom made for uniforms so they can be vertically arched lettering and not radially arched lettering. Georgia Tech gets mention for the fact that we use both vertically arched lettering and negative vertically arched lettering on the front of the basketball jersey (top and bottom). Check out the picture below and read the entire column here to see what I mean.