Hey Marketing, here's an idea
You know, this has been nagging me for a while ... GT is located in the very heart of Atlanta and has yet to use the resources in one of the fastest growing and most marketable cities in the world to it's advantage. Heck, there's a move title "ATL" starring two Atlanta rappers (Big Boi and T.I) in it coming out this summer. There's countless references to Atlanta or Atlanta based musicians on the radio daily everywhere in the U.S. Atlanta (or The ATL) has become a brand in and of itself, and GT should be using that to help market the athletics programs. There's no reason that the football stadium should only be 2/3rds full most of the year - and that I blame on us for not creating any sort of a "buzz" around Tech.
Oh, and there's no reason that UNLV should have beaten us to marketing campaigns like this one (watch the video below). My father-in-law lives in Vegas and has been a Rebel supporter for years and brought my wife into that a bit as well, but this is certainly aimed at the younger generation flooding Vegas and not the older crowd of the previous generation. Would it hurt us so bad to market to someone under the age of 40? Seriously?
Oh, and there's no reason that UNLV should have beaten us to marketing campaigns like this one (watch the video below). My father-in-law lives in Vegas and has been a Rebel supporter for years and brought my wife into that a bit as well, but this is certainly aimed at the younger generation flooding Vegas and not the older crowd of the previous generation. Would it hurt us so bad to market to someone under the age of 40? Seriously?
posted by Nathan at 8:04 PM
Georgia Tech Sports
4 Comments:
Nathan...I agree with you that GT does need to go after the ATL youth but I sure hope that GT does not put out this kind of stuff. To coin the youth...that ish is whack! Seriously...two white dudes trying to rap? Beastie Boys these guys are not. Plus their outfits were stupid. I guarantee you that Las Vegas youth will laugh at this. Typical though. Middle aged workers trying to communicate to the youth in what they perceive as their language and get it all wrong. GTAA can do much better... Man...couldn't UNLV have gotten the Black Eyed Peas to help? They live in LV. Geez...
RDL
I'm not saying the ad is great (I do like it in a "SNL Rap Skit" kind of way though) - but the concept is better than anything we've done in ... forever.
How hard would it be to find some up and coming musician looking for a break in Atlanta (there's a million of them) who could do a GT ad?
Just so you know "Da ATL" isn't anything the old blue bloods of Georgia Tech want to be associated. "Hey kids, come to Atlanta, the most gangbangin', hoe slappin, rappin city in the south!" Also a lot of people who live in atlanta already root for other teams, like SEC teams. The only way is to win more.
Kyle, I like you a lot for a dog, but I'm calling outdated suburban bullshit on that whole post. Dogs running down the "dangers" of the area surrounding Tech are now as out of synch as all of the Tech fans making fun of how easy it is to get a UGA education. Maybe when we started school ('96 for me) that was true, but it hasn't been applicable for a long time.
Unless you're terrified of white upper middle class DNK families or seeing and maybe being approached by the occasional homeless person there isn't really much risk in anything surrounding Georgia Tech anymore.
Hell, the housing project you dogs love to throw out there was torn down and replaced with what became the Georgia State dorms ELEVEN years ago. Most of the homes in the midtown area are now going for several multiples of 100K and Tech's expansion over the connector removed several unsightly parking lots and replaced them with a high end hotel and mixed use construction.
It's not perfect, but there is no way that Atlanta is "not a draw, but a drawback" for Georgia Tech. That's just plain silly.
Post a Comment
<< Home